Links + URLs

Links + URLs

Embed links into meaningful text that tell users what they will find by clicking.

Example link

The Walter Center uses a community-centered approach to deliver expert guidance and create opportunities for you to successfully engage with employers, industry experts, and alumni. To do this, it hosts career communities in a range of disciplines.

Never include URLs in running copy. Avoid phrases like “click on” or “follow this link,” followed by a URL spelled out and linked. Also, avoid embedding links on phrases such as “click here.”

Style Guide

This guide is part of a series of training materials. Visit the College Style Guide to explore additional topics.

When to use a button instead of a link

If you’re telling the user how to carry out a task (e.g., complete a form, submit information), put “Call to Action” (CTA) buttons at the end of a section. The text in the CTA button should be clear and direct. For example, “Become a conversation partner” or “View our research.” A good test is to cover all the text in a section, except for the CTA button. If you still understand the action without the extra text, you have succeeded in creating an effective call to action.

Example “Call to Action” button

The English Major Guide is a ready reference tool that will help you hone your academic and career plans, making the most of your undergraduate experience.

Check out the English B.A. Major Guide